We love to hoot, holler, and scoot our boots to live music! We're home to some of the most unique concert venues in Texas, including Gruene Hall, Texas' Oldest Dance Hall. Whitewater Amphitheater, a "Texas-sized" outdoor concert venue, hosts local and national bands on the banks of the Guadalupe. You can find live music everyday!

New Braunfels is committed to attracting and developing music industry growth.  From Herman Seele, who brought the first Saengerfest and Kindermaskenball to New Braunfels in the late 1800s, to Wade Bowen and Cody Canada in present day.  Famed artists like George Strait and Garth Brooks acknowledge Gruene Hall as the the place that launched their successful music and entertainment careers.